Our Methodology

Structured Process. Measurable Results.

We've developed our methodology through years of enterprise delivery experience. It's designed to prove value quickly, minimise risk, and build lasting capability.

No big-bang transformations. No twelve-month projects that lose momentum. Focused sprints that deliver results you can see.

What We Believe

Start With Outcomes

We don't sell solutions looking for problems. Every engagement starts with your business objectives and works backwards to what AI can actually help with.

Prove Value Fast

Long projects fail. We work in focused sprints with clear deliverables, proving value within weeks rather than months.

Build Capability

Dependency isn't success. We transfer knowledge and skills throughout every engagement, so your team can own and expand on what we build.

Our Three-Phase Approach

01

DIAGNOSE

1-2 weeks

We start with deep discovery. Not a generic audit—specific analysis of your marketing operations, technology, team capabilities, and objectives.

Activities:

  • • Stakeholder interviews
  • • Marketing operations review
  • • Technology stack assessment
  • • Competitive AI landscape analysis
  • • Opportunity identification

Deliverable: Diagnostic report with prioritised recommendations and proposed roadmap.

02

DEPLOY

4-8 weeks per sprint

We implement solutions in focused sprints. Each sprint has clear objectives, defined deliverables, and measurable success criteria.

Activities:

  • • Solution design and architecture
  • • Tool configuration and integration
  • • Workflow development
  • • Team training and enablement
  • • Testing and quality assurance

Deliverable: Working solution with documentation and trained team.

03

OPTIMISE

Ongoing

AI gets smarter with feedback. We continuously monitor, refine, and expand on what's working—compounding your results over time.

Activities:

  • • Performance monitoring
  • • Continuous improvement
  • • Capability expansion
  • • Emerging opportunity identification
  • • Ongoing support and advisory

Deliverable: Monthly performance reviews and optimisation recommendations.

How We Engage

Project-Based

Defined scope, fixed timeline, clear deliverables. Best for specific implementations or strategy work.

Typical duration: 4-12 weeks

Retainer

Ongoing partnership with monthly hours and priorities. Best for continuous improvement and expanding AI capabilities.

Typical commitment: 6-month minimum

Advisory

Strategic guidance without hands-on implementation. Best for teams with internal capability who need expert direction.

Typical structure: Monthly or quarterly sessions

Ready to Get Started?

Book a discovery call to discuss your challenges and explore how we might help.

Book a Discovery Call