Scaling Content Operations with AI
Sterling Finance needed to dramatically increase their content output while maintaining quality and reducing costs.
Cost Reduction
Per-article cost decreased
Content Volume
Increase in monthly output
Time Saved
Weekly hours freed up
Lead Quality
Improvement in lead scores
What They Faced
A financial services firm recognized content as critical for client acquisition but was producing far too little at far too high a cost.
Only 3-4 articles per month despite high demand
External agencies costing $2,000+ per article
Subject matter experts had no time to write
Inconsistent brand voice across content
How We Solved It
We implemented an AI-augmented content production system designed for financial services:
AI Content Framework
Developed custom AI models trained on their best content to capture technical accuracy and brand voice.
Expert Interview System
Created efficient 30-minute interview format to extract insights from busy subject matter experts.
Production Workflow
Built automated pipeline: interview to draft to review to publish in under a week.
Quality Assurance
Established compliance-friendly review process ensuring accuracy and regulatory alignment.
Project Highlights
"Their AI marketing strategies have completely transformed how we approach customer acquisition. The ROI speaks for itself. We went from struggling to publish to having a three-month content calendar."
Emily Rodriguez
Head of Growth, Sterling Finance
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