Service 02
Web Design & Development
Websites built to be measured, not just admired.
We have been building online stores since Three18 was selling its own products through them, which is a useful way to learn what actually matters: not the homepage, but the checkout, the stock feed and the returns email.

- Businesses whose site looks fine and converts badly
- Companies replatforming from an ageing CMS, or from a store that has outgrown its template
- Teams who need to publish without raising a ticket every time
E-commerce design and development
Storefront, checkout and the reporting behind them, from a single product to a catalogue in the hundreds.
Website design and build
Design, build and launch on a stack your team can maintain after we have gone.
Front and back end development
Integrations, APIs, migrations, and the parts nobody sees until they break.
Conversion rate optimisation
Measurement first, then changes that can be attributed to something.
From £7,500
Included
- Discovery and information architecture
- Design and build
- CMS setup and training
- Six months hosting, monitoring and updates
Not included
- Copywriting beyond page structure
- Hosting past the included period
- Third party licence fees
What moves the band
- Number of templates
- Integrations and data migration
- Catalogue size
- Multilingual requirements
Food and drink 2025
Halewood & Fen
A preserves maker with good products and packaging that stopped them getting onto the shelves they wanted. New identity, new packaging system, new store.
+34%
Average order value

Retail and e-commerce 2025
Kestrel Outdoor
A 400-product outdoor retailer replatformed off a store it had outgrown, then rebuilt its paid search around margin rather than volume.
1.4% to 2.6%
Conversion rate
What do you build on?
Next.js with a headless CMS for most sites, Shopify where the commerce requirements suit it. We will tell you which and why before you commit, and neither locks you to us.
Is hosting really included?
6 months, with monitoring, updates and backups. After that it is £45 per month, or you take the site elsewhere. It is portable by design and we will help you move it.
Can we edit the site ourselves afterwards?
Yes, and we train you on it before launch rather than sending a document afterwards. If you find yourself emailing us to change a word, we have built it wrong.
What happens after launch?
Thirty days of fixes at no charge, then a review at ninety days against the numbers we agreed at the start. That review is included whether or not you are on a retainer.
Do you take over sites built by someone else?
Sometimes. We will audit it first and charge for the audit. If the honest answer is that a rebuild costs less than the inheritance, we will say so.