Insights
What we have learned doing the work, written up. No gated whitepapers with the answer taken out.
Tool
The AI readiness assessment
Twenty five questions across five dimensions, scored on the page. This used to be a PDF behind an email form. It works better as something you can just use.
2026-08-14
What fourteen years of our own websites taught us about other people's
Every version of our site is in the public archive, mistakes included. Here is what we would tell a client about to make each of them.
2026-07-02
The four questions we ask before agreeing that AI will help
Most AI marketing work fails the same way. These four questions predict it, and we ask them before anyone signs anything.
2026-05-19
Why we publish our prices
Every agency has a reason not to. Here is the arithmetic that made us put the bands back on the site after seven years without them.
Occasional notes on design, search and automation. No more than monthly.