Demo case study
Healthcare 2024
Marchmont Dental
Three practices, three websites, one phone number and no idea which location was generating what. Consolidated, rebuilt and made local.
+143%
Local pack impressions
Combined across three locations, six months after consolidation
+2.8x
Online bookings
Monthly average, six months post-launch against the previous year
0% to 100%
Enquiries attributable to a location
Since call tracking went live
Marchmont ran three practices with three separately built sites, none of which said which treatments were available where. Local search was competing against itself, and a single shared phone number meant no location could tell where its patients had come from.
- Three sites competing for the same local search terms
- Treatment availability by location not stated anywhere
- One phone number across three practices
- Online booking on one site only, and it did not sync
- 01
Consolidate
One site with proper location pages, redirects from all three legacy domains, and treatment availability stated per practice.
- 02
Local search
Rebuilt the location pages and business listings so each practice ranks for its own area instead of cannibalising the others.
- 03
Call tracking by location
A tracked number per practice, so each location can see its own enquiry volume for the first time.
- 04
Booking that syncs
Online booking across all three, writing into the practice management system rather than an inbox.
For eight years we could not tell you which practice our patients found us through. We can now, and it changed where we spend.